As a teenager, my dream was to become a musical performer, a good one. I haven’t necessarily succeeded in that, but I am now an art director and stylist specialized in the music industry. At the end of the day, I didn't fall too far from my dream job. I graduated in Art History in the Visual Cultures department at Goldsmith’s University in London, and I have briefly interned in contemporary art institutions and press offices before landing into fashion. I’ve interned at Peggy Guggenheim in Venice, Cinecittà in Rome, Massimo De Carlo in London, and I worked a few years for the fashion brand Giuseppe di Morabito in Milan. My collaborations involve working with artists, brands and magazines, depending to the type of project. I am currently focusing on bringing the wow-effect within my work and projects, inspired by visual art references and meaningful concepts. I am obsessed with culture, especially the history of visual art. I am definitely a fashion addict but not a victim; I prefer to re-watch Mugler’s and Mcqueen’s shows over and over again rather than running to buy the last collab collection. My aim is to quietly but steadily shock the viewer, while always featuring a veiled sense of chicness in everything I create. 

For more info and to work together contact me at:

Past & Ongoing

Music labels

Asian Fake
INRI / Metatron
Sony Music Italy
Universal Music Italia (Island, Polydor, Virgin)
Warner Music Italy

this is sifu         @simonesifufurlan         this is it