As a teenager, my dream was to become a musical performer, a good one.

I haven’t necessarily succeeded in that, but I am an art director and stylist based in Milan, working in fashion and music. I also hosts podcasts for Vogue Italia and do live talks with colleagues working in fashion as well as entertainment. I’ve been guest-teaching at Istituto Marangoni in Milan and Polimoda in Florence.

I graduated in Art History in the Visual Cultures department at Goldsmith’s University in London. I’ve interned at Peggy Guggenheim in Venice, Cinecittà in Rome, Massimo De Carlo in London, and I worked a few years for a fashion brand in Milan.

I collaborate and work with talents, magazines and I’m a consultant for fashion brands.

My aim is to quietly but steadily shock the viewer, while always featuring a veiled sense of chicness in everything I create.

For more info and to work together contact me at:

Past & Ongoing

Music labels

Asian Fake
INRI / Metatron
Sony Music Italy
Universal Music Italia (Island, Polydor, Virgin)
Warner Music Italy

this is sifu         @simonesifufurlan         this is it